Frequently asked questions

What is Groomies?

Groomies is a booking app for dog grooming in Delhi NCR. Dog parents find a groomer, see real prices for their dog's size, pick an open slot and get it confirmed in minutes. Salons run their bookings, prices and hours from one dashboard.

Who's behind it?

Groomies is made by Fetch It, the fragrance-first dog grooming brand from New Delhi. We make the shampoos and mists; now we help you find the hands that use them.

Which areas are you in?

We're starting in Dwarka and the rest of West Delhi, then expanding across Delhi NCR. If your groomer isn't listed yet, send them our way — onboarding is free for the first 100 salons.

Is there an app to download?

Groomies runs in your phone's browser — open the site and tap “Add to Home Screen” to use it like an app, with notifications. Dedicated iOS and Android apps are coming once more salons are on board.

Does it cost anything to book?

No. There's no booking fee or convenience fee. You pay the salon's own listed price — nothing extra.

How does a booking get confirmed?

You request a slot and the salon gets an instant notification. While they decide, the slot is held for you. Salons have 10 minutes to confirm during opening hours (if you book while they're closed, the clock starts when they open). If they don't reply in time, the request expires, you're notified, and any online payment is refunded in full.

Can I pay online?

If the salon offers it, yes — or pay at the salon after the groom. Online payments are held safely and only reach the salon 48 hours after your groom.

When do I get a refund?

For online payments: automatically and in full if the salon declines, doesn't reply in time or cancels, or if you cancel before the salon's cancellation cutoff. Not for cancellations inside the cutoff or no-shows. Refunds reach your bank in 5–7 working days.

How do I cancel or reschedule?

From My bookings, up to the salon's cutoff (usually 4 hours before). Rescheduling keeps any online payment attached to your new time. Inside the cutoff, call the salon. You can also ask our in-app assistant to do it for you.

Why do prices depend on my dog's size?

A Great Dane takes longer than a Shih Tzu. Salons set prices for small, medium, large and extra-large dogs, so the price you see for your dog is the price you pay.

What are Fetch It points?

You earn 1 point for every ₹10 you spend on grooms booked through Groomies (once the groom is done) and on Fetch It store orders. You also get 100 points when you sign up, and 100 more for every friend who joins with your invite link and completes a groom. 1 point = ₹1 off Fetch It shampoos and mists in the store (up to half the order). Points can't be used to pay for grooms. They expire 12 months after you earn them.

How do reviews work?

Only parents who actually completed a groom can review it, and salons can reply publicly. We don't remove genuine reviews for being negative.

What does Groomies cost a salon?

Commission only on grooms you complete: 15% on customers Groomies brings you, 5% on your own customers who join through your link, plus 18% GST. The first 100 salons pay 10% instead of 15% for their first year. No monthly fee.

Do I pay on cancellations or no-shows?

No commission on pay-at-salon cancellations or no-shows. If a customer paid online and doesn't show up, you keep the payment and normal commission applies.

How do I get paid?

Pay-at-salon customers pay you directly, as now. Online payments are paid into your bank account 48 hours after the groom, minus commission, GST and the payment gateway's ~2% fee.

How do I pay Groomies?

You get one GST invoice on the 1st of each month, due within 7 days, collected automatically by UPI Autopay. If a bill stays unpaid 15 days after its date, your listing pauses until it's cleared.

What do I need to sign up?

Owner's PAN, GSTIN (if registered), address proof for the shop, a shop photo, and UPI or bank details. No Aadhaar. You'll accept our Salon Partner Agreement in the app — our field team can set everything up with you in person.

Is there a deposit?

Not for the first 50 salons. From salon #51 there's a one-time, refundable ₹1,000 deposit, returned when you leave with no dues.

Can I take Groomies customers off the app?

Please don't — our partner agreement asks salons not to move customers Groomies introduced off-platform for 12 months. Your own customers (who joined through your link) are always yours and cost just 5%.

What are Studio Pro and featured spots?

Both optional. Studio Pro (₹999/month) adds a Pro badge and ranking boost, AI Instagram captions and priority support — free for 3 months for founding salons. Featured spots (₹499/week) put you in the top 3 of your area, max 3 per area, clearly labelled.

Can my staff use it?

Yes — add a manager by email from Team. Managers handle bookings, calendar and portfolio; only the owner changes prices, salon details, billing and team.

How do you check salons?

Every salon is reviewed before going live: KYC documents, a shop photo, and a signed partner agreement that includes animal-welfare standards. Repeated complaints get a salon removed.

What if something goes wrong at a groom?

Tell us right away through Help in the app — anything about your dog's safety goes straight to a human on our team. The salon is responsible for the grooming service, and we'll help you resolve it.

What do you do with my data?

Salons see only what they need for your booking (your name, phone and dog's details). We never sell your data. See our Privacy policy for the details.

How do I reach a person?

Open Help in the app. Our assistant answers instantly and hands over to the Groomies team for anything it can't solve — we reply within 24 hours.